The “Frogball USA” campaign was created as a unifying rally cry for TCU Baseball, drawing on both the sport’s deep roots as America’s
pastime and TCU’s proud baseball tradition.

By pairing a bold, custom-crafted logo with the iconic TCU Horned Frog hand symbol—cleverly echoing the grip of a fastball and featuring a horned frog–skinned baseball—the work seamlessly blends tradition with passion, evoking grit, pride, and community spirit. This visual identity came to life across stadium signage, schedules, outfield graphics, and neighborhood displays, transforming “Frogball USA” into a unifying badge of pride for fans, students, and the greater Fort Worth community.

Its strength lies in its simplicity and adaptability—“Frogball USA” is easy to say, easy to remember, and flexible enough to unite every touchpoint, from the ballpark to the streets, under one powerful and authentic message.